About Noel Breslin

I bring more than 30 years of B2B commercial and leadership experience across multinational and international businesses, including Unilever, McCain Foods, Electrolux Group and Frigoglass Group.

My background combines P&L responsibility and commercial leadership with strategy formulation and execution, business development and strategic-account management. My responsibilities have also included service operations, production planning and logistics, giving me a practical understanding of how commercial decisions affect delivery, costs and profitability.

I have worked with major customers and brands including Coca-Cola, GSK, Lucozade, Britvic, Red Bull, Bulmers, Heineken and Diageo, primarily across Ireland and the UK, with wider international exposure.

I was also a key stakeholder in establishing an Irish trading entity for a multinational group, supporting its operational setup and the implementation of CRM and ERP systems.

Through NBS Consulting, my focus now is on applying this experience to help CEOs and leadership teams make clearer growth choices, prioritise commercially credible opportunities and turn strategic priorities into accountable action and measurable results.

Strong commercial performance depends on choosing opportunities that create value for customers and an attractive return for the business. This requires a clear view of buyer needs, revenue potential, margins and the capabilities needed to deliver.

Once a direction is agreed, leadership needs evidence that the plan is working. Clear ownership, meaningful measures and regular review help identify emerging gaps, clarify their impact on revenue, margin or delivery, and prompt decisions while there is still time to influence the outcome.

NBS adds value by bringing independent commercial judgement and a structured approach to assessing opportunities, challenging assumptions and keeping execution focused on results.

• Executive MBA
• BA Honours degree
• Certificate in Blue Ocean Strategy 

The NBS Approach

NBS Consulting connects growth opportunities and strategic priorities with the evidence, decisions and actions needed to deliver measurable business results.

DISCOVER — Examine customers, noncustomers, unmet needs and barriers to buying to identify opportunities for profitable growth and new demand.

TEST — Assess buyer value, revenue potential, margin and delivery capabilities. Identify the critical assumptions and the evidence needed to support them.

EXECUTE — Work with leadership to agree clear priorities, ownership, milestones and the decisions required to deliver.

MEASURE — Review leading indicators and business results, identify emerging performance gaps and adjust actions while there is still time to influence the outcome.

The approach draws on my commercial experience and established strategy disciplines, including Blue Ocean Strategy principles where relevant.

Where appropriate, AI can support research, evidence review and commercial analysis. Findings are checked against reliable sources and relevant business data. I combine commercial experience and judgement with the evidence to recommend practical actions, working with leadership to agree priorities and support execution.

Many organisations already have ERP systems, CRMs, dashboards, forecasts and reports. The challenge is connecting the relevant information to executive judgement early enough to influence the outcome. NBS Consulting adds a practical decision and execution layer to the systems already available.